Sector: Entertainment · Virtual reality.
The challenge: Tracking that had been broken for years — tags not firing, unreliable data, GDPR not guaranteed.
Our answer: Tracking audit, client-side reconfiguration (GTM + consent), then server-side tracking (Stape.io) and the Meta Conversion API.
The result: Reliable conversions, a faster site, GDPR compliance and better signals to the platforms.
A booking website, but data that lied.
VR-Hut's website is central: it's where acquisition and online booking of virtual reality sessions happen. Every euro of advertising and every marketing decision depends on how reliable the measured data is.
Yet for several years, and after several providers, the tracking was broken: tags that didn't fire, conversions that didn't match reality and GDPR compliance that wasn't guaranteed.
The stakes: restore reliable, compliant tracking on this acquisition and booking site, so marketing could be steered on accurate figures rather than blind.
A virtual reality centre near Brussels.
Founded in 2018 and based in Waterloo, a stone's throw from Brussels, VR-Hut is a centre dedicated to virtual reality: 5 rooms, 18 headsets and over 20 games (escape rooms, arcade, battles, adventures).
The venue welcomes 2 to 80 players, aged 7 to 87, in one-hour sessions — solo, with family, with friends or in a group, Monday to Sunday by reservation.
Beyond the games, VR-Hut offers team building, birthdays, private events and a lounge area with a bar and vintage consoles. Online booking is therefore at the heart of the business.
Over 20 immersive experiences to book.
VR escape games
Virtual reality escape rooms to solve as a team, under pressure.
Arcade & action
Arcade and action games for everyone, easy to pick up.
Multiplayer battles
Team-based battles, up to 80 players across the 5 rooms.
Immersive adventures
Worlds to explore, from Alice in Wonderland to epic adventures.
Team building & events
Seminars, team bonding and private events, with a meeting room.
Birthdays & private hire
Birthdays (cake, private room) and full-venue hire, plus a lounge with a bar.
VR-Hut, a centre built for groups.
- 5 rooms and 18 virtual reality headsets
- Over 20 games: escape rooms, arcade, battles, adventures
- From 2 to 80 players per session
- Ages 7 to 87, Monday to Sunday
- One-hour sessions, by reservation, since 2018
Getting figures you can trust again.
Make tracking reliable
Actually measure the site's bookings and conversions.
Ensure compliance
Strict cookie consent and data processing that complies with GDPR.
Feed the platforms
Send reliable signals to GA4 and Meta to optimise acquisition.
A three-phase method, from client to server.
Tracking audit
A thorough audit of existing tags to identify what wasn't firing.
Client-side reconfiguration
Google Tag Manager container fully rebuilt, with strict consent management.
Moving server-side
A server-side GTM container on a dedicated subdomain (Stape.io) and the Meta Conversion API.
Performance & steering
Improved Core Web Vitals and consistent GA4 data to decide with confidence.
What we deployed for VR-Hut.
- Full audit of the existing tracking
- GTM container reconfiguration (client-side)
- Strict cookie consent management (GDPR)
- Server-side tracking (GTM server + Stape.io)
- Meta Conversion API integration
- Core Web Vitals improvements
Tracking that's finally reliable, and compliant.
Frequently asked questions
What is VR-Hut?
A virtual reality centre founded in 2018 in Waterloo, near Brussels: 5 rooms, 18 headsets and over 20 games (escape rooms, arcade, battles, adventures), for 2 to 80 players aged 7 to 87, by reservation.
What did Nexuro Digital do for VR-Hut?
We restored reliable tracking: a tag audit, a rebuild of the Google Tag Manager container client-side with strict consent, then a move to server-side tracking (Stape.io) and integration of the Meta Conversion API.
What is server-side tracking?
A measurement setup where data flows through a dedicated server (a GTM container on a subdomain) rather than only through the browser. The result: more reliable data, a faster site and better respect for consent.
Why the Meta Conversion API (CAPI)?
The Meta CAPI sends conversions server-to-server, limiting losses from blockers and browsers. Campaigns receive more complete, more stable signals to optimise acquisition.
Is this setup GDPR-compliant?
Yes. The tracking relies on strict cookie consent management: nothing fires without the visitor's agreement, and data is processed in line with GDPR.
Can I get reliable tracking for my site?
Yes. We apply the same method — audit, GTM reconfiguration, a move server-side and GDPR compliance — tailored to your site. Timothy or Bryan will reply within 24 hours.
Let's talk about your project.
Timothy or Bryan replies within 24 hours — no jargon, with a clear action plan.