Client: Addon Golf, a French designer-manufacturer of premium bespoke golf simulators, active since 2010.
The challenge: centralise and structure leads in Odoo, ensure GDPR compliance and deploy a 360 campaign for a premium offer.
Our answer: a GDPR-compliant opt-in marketing engine in Odoo (as for Silly Belgium) and a holistic 360 campaign approach.
The result: a centralised, compliant lead base and an operational 360 setup.
Structuring a premium brand's leads, across every channel.
Addon Golf designs, manufactures in France and installs turnkey high-end bespoke golf simulators for demanding individuals, coaches and venues (clubs, hotels, luxury residences).
On a premium offer with a long decision cycle, enquiries come from everywhere — web forms, trade shows, showroom, referrals. Without a single base, it is hard to track every opportunity and stay GDPR-compliant.
The stakes: centralise online and offline leads in one tool, handle consent cleanly, then speak to these contacts consistently across every channel.
The bespoke golf simulator, made in France.
Active since 2010, Addon Golf designs and manufactures premium, fully bespoke golf simulators in France, with turnkey installation: from project study to final assembly.
The brand claims more than 500 projects delivered across 5 countries, with a presence in France, Switzerland, Spain and Morocco, and serves Belgium among others.
Its positioning: combine fitting-centre performance (TrackMan, Foresight) with a design integrated into the client's interior — an exceptional object, not a simple practice net.
Six simulator ranges, one solution per use.
Elite Cage
The high-end reference: a robust, self-supporting structure for the most demanding installations.
Fly Cage
A suspended cage that frees up floor space and rethinks how the room is arranged.
My Sim fit-out
A wall-mounted stretched-fabric finish, fixed to existing walls, with acoustic and fireproof materials.
Tracking systems
Compatible with the market's best sensors: TrackMan, Foresight, FlightScope, SkyTrak, Protee VX, Garmin R50.
Premium driving range
Synthetic surfaces, hitting mats, training greens and custom targets for practice.
Turnkey installation
Design, French manufacturing and fitting: a project supported end to end, tailored to each space.
Three priorities for a premium offer.
Centralise leads
Bring every enquiry, online and offline, into a single, usable base in Odoo.
GDPR compliance
Handle consent and opt-in cleanly, right from lead capture.
360 campaign
Address these contacts consistently across every channel.
A clean data engine, a consistent campaign.
Framing & audit
Mapping lead sources (web, trade shows, showroom) and the capture points to centralise.
Odoo opt-in engine
Setting up a GDPR-compliant opt-in marketing engine, centralising online & offline leads.
Automation & deliverability
Consent management, marketing automation and email infrastructure for solid deliverability.
360 campaign
Deploying a holistic multichannel approach in service of the premium positioning.
What we deployed for Addon Golf.
- GDPR-compliant opt-in engine (Odoo)
- Centralisation of online & offline leads
- Consent management & marketing automation
- Email infrastructure & deliverability
- Holistic 360 campaign (multichannel)
A clean foundation, ready to convert.
Other projects that speak for themselves.
Frequently asked questions
Who is Addon Golf?
A French designer-manufacturer of premium bespoke golf simulators, active since 2010. The brand claims more than 500 projects delivered across 5 countries, with 100% French manufacturing and turnkey installation.
What simulators does Addon Golf offer?
Six ranges of cages and fit-outs (Elite Cage, Fly Cage, My Sim, Padd, Studio…), compatible with the market's best sensors: TrackMan, Foresight, FlightScope, SkyTrak, Protee VX or Garmin R50.
What did Nexuro Digital do for Addon Golf?
A GDPR-compliant opt-in marketing engine in Odoo — centralising online and offline leads, consent management, marketing automation and email deliverability — then a holistic 360 campaign across every channel.
How do you ensure GDPR compliance for leads?
By collecting consent as soon as the contact enters, centralising everything in Odoo, and relying on opt-in and marketing automation to only reach contacts who have agreed.
What is a holistic 360 campaign?
A consistent marketing setup that reaches the target across every channel (web, email, social, offline), all serving one premium positioning.
Can I get the same for my premium brand?
Yes. We apply the same method — an opt-in engine in Odoo, GDPR compliance, marketing automation and a 360 campaign — tailored to your offer. Timothy or Bryan will reply within 24 hours.
Let's talk about your project.
Timothy or Bryan replies within 24 hours — no jargon, with a clear action plan.