Data Analytics reveals user behaviour and measures the real impact of your actions.
We work across the whole cycle: audit, implementation/tracking (GA4, server-side), A/B testing & CRO, training.
Looker dashboards for real-time steering, GDPR-compliant.
Not making the most of your data means leaving value on the table.
Decide by data, not by intuition.
- Identify your most profitable customer segments.
- Spot the journeys that generate the most conversions.
- Optimise your marketing budgets on the levers that perform.
- Make informed decisions, grounded in solid data.
- Anticipate trends and adjust your strategy in real time.
From collection to action
We cover every stage of the data cycle to deliver tangible results and precise steering of your activity.
- Collection: GA4 tracking, server-side and reliable data
- Measurement: KPIs aligned with your business goals
- Analysis: reading journeys and performance drivers
- Activation: concrete decisions and optimisations
Four steps to fine-grained steering.
Analytics audit & strategy
We start from what's already there.
- GA4, Tag Manager and data-quality analysis
- Consistency between data ↔ business goals
- Personalised roadmap
Implementation & tracking
Robust measurement.
- GA4 + Google Tag Manager, tailored
- Advanced tracking (events, e-commerce)
- Server-side + GDPR configuration
A/B testing & CRO
We improve the conversion rate.
- Hypotheses grounded in data
- Rigorous tests and statistical analysis
- Continuous optimisation
Web Analytics training
We make your teams self-sufficient.
- GA4 and Google Tag Manager
- Looker Studio dashboards
- Reading and deciding by KPI
The technical AND the business side, in the same team.
- Complete expertise: advanced tracking, GA4, server-side + an understanding of marketing stakes.
- Tailored support matched to your maturity (SME or major account).
- Budget flexibility: scalable offers.
- Smooth integration thanks to our Odoo expertise (CRM, ERP, marketing automation).
Frequently asked questions
What is GA4?
GA4 is the latest generation of Google Analytics: a user- and event-centred view (rather than sessions), cross-device and multi-channel analysis, and better GDPR compliance.
What's the difference between basic and advanced tracking?
Basic tracking is limited to page views and sessions. Advanced tracking captures all the key interactions (clicks, forms, add-to-baskets, purchases) for precise steering and better attribution.
What are Looker Studio dashboards for?
They centralise your data (GA4, Google Ads, CRM) in a single tool, with real-time tracking, segmentation and sharing with your teams.
What is server-side tracking?
Collecting data on the server side rather than via the browser alone: more reliable in the face of blockers, cookie restrictions and privacy settings.
Is Data Analytics useful for an SME?
Absolutely. SMEs optimise their budgets, improve their campaigns and avoid inefficient spending. We adapt solutions and pricing to every size.
Why choose Nexuro for data?
A dual expertise, technical (advanced tracking, server-side, GA4) and business/marketing, with support in interpreting the results. An Official Odoo Partner for a perfect integration.
Let's discuss your project.
Timothy or Bryan replies within 24h, no jargon, with a clear action plan.