Client: Silly Belgium, a Belgian maker of marzipan, hazelnut crunch and nougatine in Jette (Brussels) since 1988, supplying premium raw materials to the food trades.
The challenge: distinguish legitimate interest from explicit consent, and centralise leads scattered across Excel and silos.
Our answer: an opt-in architecture in Odoo, consent automation, online/offline centralisation and email infrastructure.
The result: a unified CRM base, automated and traceable GDPR compliance, and lasting sales and marketing alignment.
Modernising the customer relationship without betraying craft.
Since 1988, Silly Belgium has made marzipan, hazelnut crunch and nougatine in its Jette (Brussels) workshops for bakers, pastry chefs, chocolatiers, ice-cream makers and industry.
Enquiries come from everywhere: website, trade shows, resellers, direct contacts. The result: prospects scattered across Excel files and silos, hard to act on.
The stakes: unify those leads in a single tool and clearly distinguish legitimate interest from explicit consent, for flawless GDPR compliance.
Belgian confectionery know-how since 1988.
Founded in 1988, Silly Belgium makes marzipan, hazelnut crunch and nougatine in its Jette (Brussels) workshops from carefully selected dried fruits (almonds, hazelnuts).
The company claims a premium positioning: quality raw materials, handcrafted manufacturing and made-to-measure flexibility (ingredients, texture, colour, composition).
Certified FSSC 22000 (DNV), labelled Certified Craft and an Ecodynamic Enterprise in Brussels, it supplies artisans, industry, wholesalers and schools, in Belgium and internationally.
Raw materials for the food trades.
Marzipan & almond paste
Marzipan made in Jette from carefully selected almonds.
Hazelnut crunch
Caramelised hazelnut pieces (brésilienne) for pastry and chocolate-making.
Nougatine
Crunchy nougatine for decorations and sweet creations.
Milling
Dried-fruit milling service for made-to-measure textures.
Made to measure
Customisation of ingredients, texture, colour and composition.
Quality & safety
Manufacturing to Good Hygiene (GHP) and Good Manufacturing (GMP) Practices.
A certified quality standard.
- Handcrafted manufacturing in Jette (Brussels) since 1988
- FSSC 22000 (DNV) food safety certification
- Certified Craft label (Les Artisans)
- Labelled Ecodynamic Enterprise in Brussels
- Good Hygiene and Manufacturing Practices (GHP/GMP)
Three priorities for customer data.
Centralise leads
Bring online and offline together in a single Odoo CRM base.
GDPR compliance
Distinguish legitimate interest from explicit consent, traceably.
Align sales & marketing
One shared contact reference for both teams.
An opt-in architecture built inside Odoo.
Audit & framing
Mapping of lead sources (online and offline) and GDPR bases (legitimate interest vs consent).
Opt-in & consent
Opt-in journey and preference centre for explicit, revocable consent.
CRM centralisation
Contact creation, portal access and dynamic audience lists via Odoo Studio.
Email deliverability
External mail infrastructure (SPF, DKIM, DMARC, Mailgun) for deliverability.
What we deployed for Silly Belgium.
- Opt-in & legitimate-interest architecture (Odoo)
- Consent automation (preference centre)
- Online & offline lead centralisation
- Marketing automation (Odoo Studio)
- Email infrastructure & deliverability (SPF/DKIM/DMARC, Mailgun)
- End-to-end GDPR compliance
Concrete results, compliant and lasting.
Other projects that speak for themselves.
Frequently asked questions
Who is Silly Belgium?
A Belgian maker based in Jette (Brussels) since 1988, specialised in premium raw materials for the food trades: marzipan, hazelnut crunch and nougatine.
What does Silly Belgium make?
Marzipan, hazelnut crunch (caramelised hazelnut pieces) and nougatine, from carefully selected dried fruits, with a milling service and made-to-measure production.
What did Nexuro Digital do for Silly Belgium?
An opt-in and legitimate-interest architecture in Odoo, consent automation, online and offline lead centralisation, and email infrastructure (SPF, DKIM, DMARC, Mailgun) for deliverability.
How do you reconcile legitimate interest and GDPR consent?
By mapping each lead source to apply the right legal basis, then offering a preference centre where consent is explicit, traced and revocable.
How do you centralise online and offline leads in Odoo?
By unifying every source (website, trade shows, resellers, direct contacts) into a single CRM base, with contact creation, portal access and dynamic audience lists via Odoo Studio.
Can I get the same for my company?
Yes. We apply the same method — audit, opt-in, CRM centralisation and email deliverability — tailored to your business. Timothy or Bryan will reply within 24 hours.
Let's talk about your project.
Timothy or Bryan replies within 24 hours — no jargon, with a clear action plan.