Cabinet Halabi - Testimonial of Our Collaboration
Direct Quote from Client
Emmanuelle Halabi - Founder: "I discovered a team that is attentive, available even for my last-minute questions (and a lawyer always has those!), and remarkably compassionate. I especially appreciated their flexibility and patience when my overloaded schedule forced me to reschedule our meetings. No added stress, just a smooth adaptation to my hectic pace. For lawyers who, like me, value a relationship of trust and authentic collaboration, I highly recommend this team. You will find in them understanding partners who are genuinely invested in your success".
Client Overview
The Halabi Law Firm is a reference in its field, offering specialized legal services with a personalized approach tailored to the needs of its clients. In a competitive sector where digital communication is subject to strict regulations, the firm needed an effective and compliant digital marketing strategy to optimize its visibility and generate qualified opportunities. For more information: Avocat Halabi.
Key Marketing Challenges
- Development and optimization of a comprehensive digital strategy while adhering to the specific regulations for lawyers.
- Implementation and management of high-performing advertising campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
- Development of an editorial calendar aligned with the firm's values and expertise.
- Creation of attractive banners and management of ad fatigue to maximize campaign performance.
- Implementation of robust tracking to measure and adjust performance.
- Configuration and launch of a campaign focused on a webinar using the Odoo module.
- Implementation of an Account-Based Marketing (ABM) strategy and social selling on LinkedIn.
- GDPR compliance through communication tools that respect user marketing consent, and creation of mandatory pages on the website, including: Disclaimer, Legal Notices, Cookie Policy, Privacy Policy.
- In-depth SEO audit with SEOLyzer, resulting in an optimization roadmap based on the three pillars of SEO:
- Semantics: Analysis and optimization of content for SEO.
- Technical: Improving site performance and accessibility.
- Popularity: Strengthening online authority through link building.
- Optimization and management of advertising campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
- Implementation of advanced analytics tracking (Google Tag Manager, Google Analytics 4) to monitor digital performance.
- Structuring and managing a weekly optimization planning to ensure tracking of optimizations and priorities.
- Development of an ABM strategy and social selling on LinkedIn, tailored to the constraints of the legal sector using LinkedIn's Sales Navigator tool.
- Implementation of a blueprint covering all interactions of our marketing campaigns to optimize touchpoints with the target audience to the fullest.
- Creation of engaging content and visuals, ensuring coherent and impactful communication.
- Complete SEO audit and implementation of technical, semantic, and popularity optimizations. Implementation of a dashboard for the client to manage media investment, while providing a holistic view of marketing campaign performance.
- Provision of comprehensive technical documentation for the tracking on the website to optimize understanding and management over time and across teams.
- Implementation of new technical requirements from Google regarding cookie management and user consent across media platforms, through the technical implementation of Google Consent Mode V2 on Google Tag Manager.
Key Digital Solutions Provided
Our Collaborative Approach
We implemented a transparent, performance-oriented approach, where each action was part of a coherent and measurable strategy. Our goal was to build a win-win relationship by equipping the firm with the necessary tools and strategies to ensure sustainable digital growth, while adhering to the specific regulatory framework for lawyers.
Thanks to an agile methodology, we ensured regular follow-ups with continuous adjustments based on precise data. Our ability to combine operational and strategic aspects allowed the firm to adopt a long-term vision for its digital development.
Tangible Benefits
- Increased visibility and qualified traffic through targeted advertising campaigns.
- Improved customer acquisition through ABM strategies and social selling on LinkedIn.
- Optimization of advertising ROI with rigorous tracking and regular strategic adjustments, while optimizing the CPA (Cost per Acquisition) across communication channels.
- A website compliant with SEO best practices, ensuring sustainable organic growth.
- Successful webinar with significant participant engagement. This initiative led to the launch of additional projects through System IO.
- Full compliance with current regulations (GDPR, specific legal framework for lawyers).
Client Satisfaction
Our collaboration with Avocat Halabi allowed us to establish a robust, effective, and compliant digital strategy. By combining marketing expertise with an understanding of the challenges in the legal sector, we built an approach that ensures the firm's visibility while respecting its positioning and values.
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