Client: CrashStickers (Be Genius srl), maker of pre-filled labels in the format of the accident report, based in Enghien (Belgium) — founded by Michael Gilis.
The challenge: generate qualified B2B leads (insurance brokers, agents) and structure client management to support growth.
Our answer: Google Ads + LinkedIn Ads acquisition, marketing automation, ABM + social selling, tracking (GTM, data layer), migration from Mailchimp to Odoo CRM and a Target ROAS strategy — all GDPR-compliant.
The result: qualified B2B leads, better client management via Odoo CRM and an optimised ROAS.
Selling an insurance product to demanding professionals.
CrashStickers sells pre-filled labels in the format of the amicable accident report: in five seconds, the first part of the report is completed, legibly and without crossings-out.
Its clientele is B2B: insurance brokers, agents and companies, fleet managers, leasing firms and garages, who hand out the labels to their policyholders as a service and loyalty tool.
The challenge: reach these professional decision-makers, scattered across the entire insurance sector, turn their interest into qualified enquiries, then follow them up cleanly as the business grows.
A Belgian idea born from a simple fact: too many illegible forms.
CrashStickers grew out of a simple observation by its founder, Michael Gilis: most accident reports are poorly filled in, crossed out and hard to read for the claims manager.
The answer: a self-adhesive label, in the exact format of the report, already printed with all the policyholder's administrative data — contact details, vehicle, registration. You just stick it on.
Published by Be Genius srl in Enghien, the product serves the whole car-insurance ecosystem and turns a stressful chore into a five-second gesture.
What CrashStickers changes, concretely.
Report filled in 5 seconds
The first part of the report is completed with a single gesture: stick on the pre-filled label, no copying out.
More legible files
No more crossings-out or unreadable fields: the claims manager receives clear, usable data.
Less stress after the crash
The driver saves time on paperwork and can focus on assessing the damage.
A broker loyalty tool
By offering the labels to their policyholders, brokers and agents stand out and strengthen the client relationship.
Built for fleets
Fleet managers and leasing firms equip all their vehicles with a single standard.
Garages & car centres relay
Garages and car service centres round out distribution of the product to drivers.
The whole car-insurance ecosystem.
- Insurance brokers and agents
- Insurance companies
- Vehicle fleet managers
- Leasing firms
- Garages and car service centres
Three B2B acquisition objectives.
Generate qualified leads
Attract insurance brokers and agents genuinely interested in the product.
Structure client management
Centralise prospects and clients in a clean CRM to track every opportunity.
Optimise profitability
Steer acquisition on Target ROAS for a controlled cost per lead.
A data-driven B2B acquisition engine.
Targeted acquisition
Google Ads and LinkedIn Ads campaigns to reach insurance decision-makers.
ABM & social selling
Account-based approach and LinkedIn outreach on high-potential brokers and agents.
CRM & automation
Migration from Mailchimp to Odoo CRM and marketing automation to follow every lead.
Tracking & ROAS
GDPR-compliant tracking (GTM, data layer) and Target ROAS steering.
What we deployed for CrashStickers.
- Google Ads & LinkedIn Ads acquisition
- Marketing automation
- ABM & social selling
- Tracking (GTM, data layer)
- Migration from Mailchimp to Odoo CRM
- GDPR compliance (Consent Mode v2, Cookiebot)
- Target ROAS strategy
Concrete results for B2B growth.
Other projects that speak for themselves.
Frequently asked questions
What is CrashStickers?
CrashStickers offers self-adhesive labels, in the format of the accident report, already printed with the policyholder's administrative data. Stuck onto the report, the label fills in the first part in five seconds. The product is published by Be Genius srl, in Enghien (Belgium).
What did Nexuro Digital do for CrashStickers?
Google Ads and LinkedIn Ads acquisition, marketing automation, ABM and social selling, compliant tracking (GTM, data layer), migration from Mailchimp to Odoo CRM and a Target ROAS strategy — to generate qualified B2B leads and better manage the client relationship.
Who is CrashStickers for?
The whole car-insurance ecosystem: insurance brokers and agents, companies, fleet managers, leasing firms, garages and car service centres, who hand out the labels to their policyholders.
How do you generate B2B leads in insurance?
By combining targeted campaigns (Google Ads, LinkedIn Ads), an account-based approach (ABM) and social selling to reach decision-makers, then centralising prospects in a CRM to follow up and convert them.
Why migrate from Mailchimp to Odoo CRM?
To bring marketing and client management into one place: lead tracking, segmentation, automation and a unified view of the pipeline, instead of siloed tools.
Can I get the same for my company?
Yes. We apply the same method — targeted acquisition, ABM, CRM and GDPR-compliant tracking — tailored to your market. Timothy or Bryan will reply within 24 hours.
Let's talk about your project.
Timothy or Bryan replies within 24 hours — no jargon, with a clear action plan.