CrashStickers - Testimonial of Our Collaboration
Direct Quote from Client
Michael Gilis - Founder: "They were recommended to me by a friend, and I have no regrets! Serious follow-up, dynamic, a great team, and we’re continuing together for other projects!"
Présentation du client
CrashStickers offers an innovative solution to simplify the process of accident reports for drivers and insurance companies. Their product is specifically designed for brokers and insurance agents who want to provide a more efficient and digitalized service to their clients. The goal was to enhance their digital visibility and generate qualified leads through high-performing marketing campaigns and optimized analytical tracking. For more information: CrashStickers.
Key Marketing Challenges
- Implementation of a digital acquisition strategy through Google Ads and LinkedIn Ads to effectively target brokers and insurance agents.
- Utilization of marketing automation to optimize lead management and nurture client relationships.
- Development of an Account-Based Marketing (ABM) strategy and a Social Selling approach to maximize the impact of B2B campaigns.
- Optimization of tracking through Google Tag Manager and implementation of a data layer on the website's back-end.
- Migration of customer relationship management and marketing tools from Mailchimp to Odoo CRM and marketing modules to support business growth.
- Compliance with GDPR standards through the integration of Google Consent v2 and Cookiebot.
- Creation of a performance tracking dashboard for efficient daily management.
Key Digital Solutions Provided
- Configuration and optimization of Google Ads and LinkedIn Ads campaigns.
- Implementation of advanced marketing automation strategies via Leadin.
- Integration and use of Odoo CRM and marketing features for mass mailing and social media management.
- Deployment of robust tracking and implementation of a Target ROAS strategy on Google Ads.
- Compliance with GDPR regulations through the integration of consent tools and the Cookiebot banner.
- Creation of an optimized planning for continuous improvements and an analytical dashboard for accurate tracking.
Our Collaborative Approach
We adopted a performance-based approach with continuous optimization. By implementing detailed analytical tracking and integrating advanced management tools, we enabled CrashStickers to maximize their return on advertising investment and improve lead management.
Tangible Benefits
- Increased visibility among brokers and insurance agents.
- Generation of qualified leads through Google Ads and LinkedIn Ads.
- Improved customer management through the integration of Odoo CRM.
- Continuous optimization of campaigns through robust analytical tracking.
- Ensuring GDPR compliance to guarantee user data transparency.
Client Satisfaction
Thanks to our strategic and operational support, CrashStickers was able to structure and strengthen its digital presence while benefiting from a solid analytical framework to drive its growth.
Odoo is a modular, integrated suite of business applications that covers all the needs of a company, divided into various domains, the most popular of which are as follows:
Website: For the creation and management of websites, with modules such as the website builder, e-commerce and blog.
Sales: Includes a CRM for tracking customers and opportunities, as well as modules for sales, subscriptions and point of sale.
Finance: Offering modules for accounting, invoicing and expense management.
Inventory & Manufacturing: Includes inventory management, manufacturing, purchasing and maintenance.
Human Resources: With modules for employee management, recruitment and leave management.
Marketing: With tools for marketing automation, email marketing and social marketing.
Each domain contains a multitude of specific modules that integrate seamlessly to provide a complete, centralized user experience.
Odoo offers a suite of integrated, modular business applications that enable great flexibility and scalability, making it possible to customize it to meet the specific needs of each company. It improves efficiency by automating business processes and reducing redundant tasks. Its open-source nature also means lower costs than other proprietary ERPs, and its active community contributes to continuous improvement and extensive support.
Odoo offers three packages to suit different business needs:
One App Free: For €0, this free offer lets you use any application from the Odoo suite, with an unlimited number of users. This is an advantageous option for small businesses, or for testing a specific application at no cost.
Odoo Standard: At €19.90 per user per month, this package gives access to all applications in the Odoo suite online. It's ideal for companies that need a complete set of functionalities to manage their business.
Odoo Custom: Costing €29.90 per user per month, this plan is designed for those looking for a solution tailored to specific needs. It includes all applications, the ability to work with Odoo.sh or On-premise, Odoo Studio for customization, multi-company management, and external API integration.
Each plan is designed to offer flexibility and adapt to a company's changing requirements, from start-up to growth to advanced customization.
• Complete integration: Odoo centralizes the management of your sales, CRM, inventory and much more on a single platform.
• High level of customization: adapt your website to your company's specific needs with custom features and designs.
• Flexibility: Easily add special features or change the look and feel of your site to make it stand out from the crowd.
• Ease of use: Benefit from an intuitive user interface that simplifies the management of your website.
• Community support: Benefit from ongoing support from the Odoo open-source community, ensuring regular updates and up-to-date technology.
• Process automation: Automate your business operations to save time and improve efficiency.
• Enhanced online presence: An Odoo website helps you to improve your visibility and attract more customers.