Client: Bshirt, a 100% Belgian fashion brand based in Brussels, known for its «The United States of Belgium» signature.
The challenge: strengthen the digital presence and optimise campaign profitability to grow conversions and visibility.
Our answer: multi-format Google Ads, Google Merchant Center & Shopping across the full inventory, tracking (GTM, GA4), growth marketing (pop-up stores), newsletter leads (GDPR) and Facebook Ads (Lookalike, Collection).
The result: more traffic, better product visibility, a richer customer base and rising conversions.
Standing out in a saturated e-commerce market.
Bshirt sells t-shirts, sweatshirts and accessories celebrating Belgian culture with humour online — a strong, distinctive positioning, but a highly competitive e-commerce fashion market.
The whole challenge: give visibility to a broad catalogue (t-shirts, sweats, shirts, accessories, limited editions) and make campaigns genuinely profitable, without diluting the brand's offbeat identity.
The stakes: turn Bshirt's «belgitude» awareness into qualified traffic and sales, with measurable, data-driven campaigns.
The United States of Belgium, a 100% Belgian brand.
Bshirt is a "100% Belgian" clothing and accessories brand — imagined, designed and created in Belgium. Its "The United States of Belgium" signature and self-styled "craziest Belgian brand ever" sum up a clear stance: Belgian humour and self-deprecation.
Founded in 2007 and taken over in 2015 by a team led by Nicolas Pruvost, the brand rallies a community around the "Fries Community" — a nod to Belgian culture (fries as a banner) that runs through its collections, topical limited editions and social-media voice.
Based in Brussels at the Bshirt Factory (25-26 Place de la Vieille Halle aux Blés, open Tuesday to Sunday), it designs cotton t-shirts, shirts and sweatshirts printed in Belgium, plus a broad range of accessories.
A full range celebrating Belgian culture.
"United States of Belgium" tees
The flagship collection, the heart of the brand, for men, women and kids.
Supporter Packs
Belgian-coloured packs (Starter Pack, Full Supporter Pack) to show your Belgian pride.
Signature socks
Named designs (Belgica, Zoé, Alma, Eden…) that became accessory best-sellers.
Accessories & gifts
Caps, beanies, bags, pins, keychains, magnets, stickers and gift packs.
Topical limited editions
Exclusive series, often inspired by Belgian news, released in small runs.
Made with care
Cotton, made in Europe, printed in Belgium and factory pre-washed against shrinking.
Care for the product, from A to Z.
- A 100% Belgian brand, imagined and designed in Belgium
- 100% cotton t-shirts, made in Europe
- Printed in Belgium
- Pre-washed in factory to avoid any shrinking
- Limited editions, some series in around a hundred copies
Three objectives, one focus on profitability.
Product visibility
Put the full inventory forward where buyers are searching.
Profitability
Optimise campaigns for a better return on investment.
Customer base
Grow the audience base and generate qualified leads.
An e-commerce approach, driven by data.
Shopping & Merchant Center
Feed structuring and the full inventory served on Google Shopping.
Multi-format Google Ads
Search, Shopping and display campaigns optimised for profitability.
Facebook Ads
Lookalike audiences and Collection Ads to widen reach.
Tracking & growth
GTM, GA4, newsletter lead generation (GDPR) and pop-up stores.
What we deployed for Bshirt.
- Multi-format Google Ads
- Google Merchant Center & Google Shopping
- Tracking (GTM, GA4)
- Growth marketing (pop-up stores)
- Newsletter lead generation (GDPR)
- Facebook Ads (Lookalike & Collection Ads)
- Website SEO
Concrete results for the shop.
Other projects that speak for themselves.
Frequently asked questions
What is Bshirt?
A 100% Belgian fashion brand based in Brussels, known for its «The United States of Belgium» signature. It creates t-shirts, sweats, shirts and accessories that celebrate Belgian culture with self-mockery.
What did Nexuro Digital do for Bshirt?
Multi-format Google Ads, Google Merchant Center & Shopping across the full inventory, tracking (GTM, GA4), Facebook Ads (Lookalike, Collection), newsletter lead generation (GDPR) and SEO — for more product visibility and profitable campaigns.
Where can I buy Bshirt products?
Online at bshirt.rocks (free delivery in Belgium from €50) and at the Bshirt Factory, 25-26 Place de la Vieille Halle aux Blés in Brussels, open Tuesday to Sunday.
What is Bshirt's "Fries Community"?
It's the brand's community: a nod to Belgian culture (fries as a banner) around which Bshirt rallies its customers, its limited editions and its offbeat social-media voice.
How do you make a fashion online shop more visible?
By combining Google Shopping across the whole catalogue, targeted Search and social (Facebook/Instagram) campaigns, reliable tracking (GTM, GA4) and product SEO — all driven by data.
How do you optimise e-commerce campaign profitability?
By structuring the product feed, testing formats and audiences (Lookalike, Collection), and precisely measuring conversions to reallocate budget to what performs.
Can I get the same for my shop?
Yes. We apply the same method — Shopping, Ads, tracking and SEO — tailored to your catalogue. Timothy or Bryan will reply within 24 hours.
Let's talk about your project.
Timothy or Bryan replies within 24 hours — no jargon, with a clear action plan.