Bshirt - Testimonial of Our Collaboration
Direct Quote from Client
Nicolas Pruvost - Founder: "Nexuro Digital gave a new boost to Bshirt’s visibility with innovative ideas. Their listening, kindness, and expertise immediately made us feel confident!"
Louise Quintin - Design Manager at Bshirt: "Nexuro is attentive to our needs. They have put their skills at the service of our success, with the sole goal of achieving our ambitions."
Client Overview
Bshirt is an innovative brand specializing in the sale of eco-friendly clothing, with a clear mission: to promote more sustainable and accessible fashion. Proudly embracing strong Belgian values, Bshirt is committed to ethical and local production while promoting environmentally friendly initiatives. In a competitive market, the brand sought to strengthen its digital presence and optimize its marketing campaigns to drive more conversions and increase its online visibility. To learn more: Bshirt.
Key Marketing Challenges
- Optimization of Google Ads campaigns to maximize the impact and profitability of B2C ads.
- Setting up and managing Google Merchant Center to promote the entire product inventory on Google Shopping.
- Developing robust tracking to monitor performance and adjust campaigns accordingly.
- Development of an optimization plan for continuous campaign tracking and optimization.
- Support in growth strategy (Growth Marketing), particularly through organizing pop-up store campaigns to increase brand awareness and boost merchandise visibility.
- Implementation of a lead generation strategy to create a usable database for future newsletter campaigns, in compliance with GDPR.
- Proposal of a digital communication strategy aligned with an in-depth analysis of the target audience.
- Optimization of the website using standard SEO tactics to improve organic visibility and attract qualified traffic.
- Launch of Facebook Ads campaigns, leveraging Push Marketing techniques with highly targeted audiences defined through Facebook's lookalike features and impactful ad formats like Collection Ads.
Key Digital Solutions Provided
- Advanced setup and management of Google Ads campaigns, utilizing multiple ad formats to maximize performance.
- Integration and optimization of the Google Merchant Center account, enabling the display of products directly on Google Shopping.
- Deployment of precise analytical tracking (Google Tag Manager, Google Analytics 4) to measure and continuously improve campaign performance.
- Growth Marketing strategy, including the organization of pop-up stores to attract and retain new customers.
- Lead generation optimization to ensure a steady flow of qualified leads for future marketing campaigns.
- Analysis and segmentation of the target audience, serving as the foundation for a relevant and effective digital communication strategy.
- SEO optimization of the website to improve its organic ranking and increase its visibility.
- Launch and management of Facebook Ads campaigns, with a targeted approach using Lookalike Audiences and high-performing formats like Collection Ads to boost engagement and conversions.
Our Collaborative Approach
We adopted a pragmatic and performance-driven approach, combining operational expertise with strategic vision. The goal was to support Bshirt in its digital growth by implementing measurable and scalable actions, while ensuring compliance with current regulations (GDPR).
Through continuous monitoring and proactive recommendations, we enabled Bshirt to structure their advertising campaigns and fully leverage their online potential. Our win-win approach fostered a smooth collaboration, where each optimization contributed to a tangible and measurable impact.
Tangible Benefits
- Increase in traffic and online sales through optimized Google Ads campaigns.
- Improved product visibility through Google Merchant Center and Google Shopping.
- Real-time performance tracking and analysis, enabling continuous campaign optimization.
- Enriched customer database for future targeted marketing actions.
- Brand enhancement through pop-up stores, boosting consumer engagement.
- Structured communication strategy, facilitating better interaction with the target audience.
- Improvement of organic search rankings through SEO optimizations on the website.
- Acquisition of new customers through Facebook Ads, leveraging advanced targeting techniques and high-performing ad formats.
Client Satisfaction
By collaborating with Bshirt, we implemented an agile and effective digital strategy tailored to the specific needs of B2C e-commerce. Through a combination of advanced marketing solutions and strategic advice, Bshirt was able to strengthen its online presence and generate tangible, sustainable results.
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