A World of 3 Zeros - Testimonial of our Collaboration
Direct Quote from Client
Aine Clarke - Founder: Our experience with the Nexuro Digital team was exceptional from start to finish. They designed the website for our first documentary "A World of 3 Zeros" with perfect sensitivity and understanding of our mission.
Our film, featuring Nobel Peace Prize laureate Professor Yunus from Bangladesh, explores new economic models targeting three ambitious goals: net zero carbon emissions, zero poverty, and zero unemployment. It was crucial for us to collaborate with a digital services company that shared our vision and values.
The Nexuro Digital team exceeded our expectations by creating a web platform that not only optimizes our online presence but also evolves with our growing needs. Our documentary, which has won over 45 awards in 25 countries and is translated into several languages, required a website worthy of this international recognition.
From A to Z, the team was reliable, fast, trustworthy, patient, and transparent regarding costs. We felt we shared the same core values, both professional and personal, making our collaboration both fruitful and enjoyable.
We highly recommend Nexuro Digital to any organization looking for a digital partner that is ethical, skilled, and aligned with values of positive impact.
Client Overview
A World of Three Zeros is a committed cinematic project that highlights sustainable and impactful initiatives for a fairer future. The team needed a website that matched their vision, capable of capturing their audience’s attention and serving as a lever for their digital strategy. For more information, visit: A World of Three Zeros.
Key Marketing Challenges
- Creation of an attractive website on Odoo while integrating a strategic marketing approach.
- SEO optimization with best practices, including:
- Semantic analysis of strategic keywords (search volume + competition) to calculate an actionable index.
- Proposal for strategic content to develop.
- Optimization of meta titles & descriptions based on this index.
- Creation of the sitemap and submission to Google Search Console to accelerate the website's indexing.
- Implementation of precise digital performance tracking to guide strategic decisions (opti-planning).
- Building a robust foundation for potential future digital marketing campaigns by implementing tracking of value-added actions on the website.
Key Digital Solutions Provided
- Development of an ergonomic and engaging website on Odoo.
- SEO-optimized website, ensuring increased visibility over time on search engines, primarily Google.
- Advanced tracking setup with Google Tag Manager, Google Analytics 4, and Google Search Console.
- Establishment of an analytical foundation for precise digital performance tracking.
- Structuring the next marketing steps with a clear strategic vision, including, for example (non-exhaustive list):
- Proposal for strategic content to develop.
- Investigation of structured data for better visibility on Google.
Our Collaborative Approach
We adopted a win-win relationship approach, as we always do with all our clients, focusing on transparency and sharing our digital expertise. By ensuring that the client owns all the platforms set up, we created a sustainable collaboration dynamic, where each action brought tangible added value.
Moreover, our expertise goes beyond just operational implementation. We integrated a strategic perspective to develop a compelling growth narrative in digital marketing and identify key digital resources that can be leveraged to ensure sustainable growth.
Furthermore, as a trusted Odoo partner, we don't hesitate to highlight the various Odoo modules that can be leveraged to further enhance the client's digital maturity, while ensuring the adoption of these tools by the company's key users.
Tangible Benefits
- An attractive and high-performing website aligned with the project's vision.
- An optimized SEO structure that enhances organic visibility.
- A robust analytical tracking system for data-driven decision making.
- A solid foundation for launching future marketing campaigns.
- Increased recognition, highlighted by several awards won by the project.
Why We Chose Our Website Design Partner
When creating a website for a professional documentary, the expectation is that it reflects the same high level of quality and professionalism as the film itself. For A World of 3 Zeros, a documentary that has since won over 45 international awards, it was essential that our website met these standards.
The title of our film, A World of 3 Zeros: Zero Net Carbon Emissions, Zero Poverty, Zero Unemployment, is inspired by the book of the same name by Nobel Peace Laureate Professor Muhammad Yunus. Given the documentary's global scope and mission to inspire social entrepreneurship, our website had to be both visually compelling and functionally robust.
Our key requirements included:
- A strong international visual appeal
- Seamless integration of both written and video content
- Intuitive navigation to engage a broad audience from diverse backgrounds
- Multilingual accessibility, starting with English and French
The company we selected to design our website not only met but exceeded our expectations. Their ability to translate our vision into a sleek, user-friendly platform has played a crucial role in amplifying our message and reaching a global audience. We are thrilled with the results and proud to have partnered with a team that understands the importance of storytelling in the digital space.
Client Satisfaction
Thanks to our support, A World of Three Zeros was able to strengthen its digital presence while benefiting from a clear and actionable marketing strategy. Our incremental approach ensured a significant and controlled growth of their digital ecosystem.
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