Client: VOG, a network of hair & beauty salons specialising in colour — here the salons in Bondues and Mouvaux, in northern France.
The challenge: improve digital visibility and maximise the impact of advertising campaigns with an optimal ROI.
Our answer: multi-format Google Ads campaigns, display banners (ad-fatigue management), precise tracking (GTM), weekly opti-planning and a Looker dashboard.
The result: higher visibility, more qualified traffic and more appointments during the campaigns.
More visibility and appointments, without wasted spend.
A hair salon lives by its diary: every campaign has to turn into real appointments, not just clicks. For several salons in the VOG network, the challenge was twofold: grow local visibility and maximise the return on every euro invested.
In a highly competitive local market, we had to reach the right people, at the right time, in the right catchment area — then measure precisely what the campaigns returned.
The goal: lift appointment bookings during the campaigns while keeping a controlled ROI and data-driven decisions.
A salon network specialising in colour.
VOG is a network of hair & beauty salons that positions itself as a colour specialist and colourist hairdresser, with an experience built around consultation and in-salon wellbeing.
This testimonial relates to the VOG salons in Bondues (47 rue du Bosquiel) and Mouvaux (23 rue Franklin Roosevelt), in northern France, on the outskirts of Lille.
Bespoke cuts, personalised colour, luminous balayage and tailored hair care: demanding craftsmanship that the digital presence had to serve by attracting the right clients at the right time.
Complete hair & beauty craftsmanship.
Bespoke cuts
A cut designed around the face, lifestyle and hair type.
Personalised colour
The brand's core craft: colourist hairdresser and colour specialist.
Luminous balayage
Carefully worked highlights for a natural, luminous finish.
Hair care
Treatments tailored to each hair type to protect the fibre.
Styling & blow-dry
A careful finish to make the result last day to day.
Personal consultation
A moment of listening before every service, a key step of the VOG experience.
Every euro steered by data.
- Multi-format Google Ads campaigns covering the whole journey
- Display banners with ad-fatigue management
- Precise tracking via Google Tag Manager
- Weekly campaign opti-planning
- Interactive Looker dashboard for data-driven decisions
Three priorities, one direction.
Local visibility
Be seen by the right people, in the right catchment area.
Appointments
Turn visibility into real in-salon appointments.
Controlled ROI
Maximise the impact of every euro invested, precisely measured.
A data-driven method, tailored to salons.
Framing & targeting
Defining catchment areas, audiences and appointment goals per salon.
Multi-format campaigns
Google Ads search and display, with creative rotation to avoid ad fatigue.
Tracking & measurement
Precise tracking set up via Google Tag Manager to follow conversions.
Opti-planning & steering
Weekly optimisation and a Looker dashboard for data-driven decisions.
What we deployed for VOG.
- Multi-format Google Ads campaigns
- Display banners (ad-fatigue management)
- Precise tracking (Google Tag Manager)
- Weekly opti-planning
- Interactive Looker dashboard (data-driven decisions)
Concrete, measured results.
Other projects that speak for themselves.
Frequently asked questions
Who is VOG?
VOG is a network of hair & beauty salons specialising in colour and the colourist-hairdresser craft. This testimonial relates to the salons in Bondues and Mouvaux, in northern France.
What did Nexuro Digital do for VOG?
Multi-format Google Ads campaigns, display banners with ad-fatigue management, precise tracking via Google Tag Manager, weekly opti-planning and an interactive Looker dashboard for data-driven decisions.
How do you run Google Ads for a hair salon?
By precisely targeting the catchment area and the right audiences, with multi-format campaigns (search and display), creative rotation to avoid ad fatigue, and rigorous tracking to measure conversions.
How does digital increase in-salon appointments?
By making the salon visible to the right people at the right time, then measuring precisely what the campaigns generate in order to keep optimising towards real appointments.
What are the Looker dashboard and opti-planning for?
The Looker dashboard centralises campaign data for data-driven decisions; the weekly opti-planning adjusts the campaigns every week to maximise the return on investment.
Can I get the same for my salon?
Yes. We apply the same method — local targeting, multi-format campaigns, precise tracking and data-driven steering — tailored to your salon. Timothy or Bryan will reply within 24 hours.
Let's talk about your project.
Timothy or Bryan replies within 24 hours — no jargon, with a clear action plan.