Client: 20Something, a creative agency specialised in Gen Z and Gen Alpha.
The challenge: improve the site's SEO/AI visibility, make marketing data reliable and nail a book's promotion.
Our answer: SEO & GEO optimisation, robust tracking, cookie management (GDPR) and a dedicated marketing funnel.
The effect: a more visible and citable site, compliant data steering and an operational promotion funnel.
Nailing a book launch, with full visibility.
20Something decodes youth cultures — Gen Z and Gen Alpha — to help brands and organisations stay relevant. A strong positioning that had to be matched by a digital presence to the same standard.
The agency was preparing a key moment: a book launch. An event that calls for careful visibility, a clear message and a conversion journey designed end to end.
Three challenges converged: being found (SEO) and cited (GEO), having reliable and compliant marketing data, and turning attention into genuine interest in the book.
The agency that decodes Gen Z and Gen Alpha.
Founded in 2009, 20Something has become a European reference on youth cultures. Its co-founder, Benoît Vancauwenberghe, is one of the most recognised voices on Gen Z and Gen Alpha.
Its approach blends sociology, marketing, psychology and trend forecasting to turn raw research into actionable cultural insight.
The agency works across Europe, in English, French and Dutch, with brands, HR teams, marketers and educators.
Complete expertise on youth.
Keynotes
Talks on Gen Z and Gen Alpha, right up to Europe's leading stages.
Workshops & co-creation
Workshops and innovation sprints that turn insights into ideas and concepts.
Brand strategy & advice
Guiding brands to engage younger audiences with the right tone.
HR & talent strategy
Helping organisations attract, manage and retain young talent.
Insights & research
Articles, studies and the 'Gen Z on Gen Z' podcast on youth cultures.
Trend forecasting
Continuous cultural watch to anticipate generational shifts.
A signature recognised across Europe.
- Agency founded in 2009, specialist in Gen Z & Gen Alpha
- Co-founded by Benoît Vancauwenberghe, a recognised youth-culture expert
- Keynotes on major European stages (Cannes Lions, D&AD, Eurobest…)
- Delivered in English, French and Dutch
- Book 'The Gen Z Shift' (September 2026)
Three priorities for a launch.
SEO & GEO visibility
Be found on Google and cited by AI answer engines.
Reliable data
Robust, compliant tracking to steer marketing with no blind spots.
A successful launch
A dedicated funnel to turn attention into interest in the book.
A data-driven method, from SEO to funnel.
SEO & GEO
Optimising the site for Google search and citability by generative AI.
Robust tracking
Setting up tracking (GTM/GA4) to monitor and steer marketing data.
Cookies & GDPR
Cookie management and GDPR compliance, respecting consent.
Launch funnel
Deploying a dedicated marketing funnel to support the book's promotion.
What we deployed for 20Something.
- SEO & GEO optimisation of the site
- Robust tracking (GTM/GA4) & data steering
- Cookie management & GDPR compliance
- Marketing funnel (book launch)
Data foundations, ready for the launch.
Other projects that speak for themselves.
Frequently asked questions
Who is 20Something?
A creative agency founded in 2009, specialised in Gen Z and Gen Alpha. Co-founded by Benoît Vancauwenberghe, it helps brands and organisations stay relevant to younger generations across Europe.
What did Nexuro Digital do for 20Something?
SEO & GEO optimisation of the site, robust tracking setup (GTM/GA4), cookie management and GDPR compliance, then a dedicated marketing funnel to support a book launch.
What is GEO (Generative Engine Optimization)?
It is optimising content to be cited by AI-based answer engines (ChatGPT, Perplexity, AI Overviews). Alongside SEO, it makes a site not only findable, but also citable.
How do you make a site's marketing data reliable?
Through robust, properly configured tracking (Google Tag Manager, GA4) combined with GDPR-compliant cookie management. You measure performance with no blind spots, while respecting consent.
How does a funnel help launch a book?
A funnel structures the visitor journey, from discovery to interest to action. It captures the attention generated by the promotion and turns it into real engagement with the book.
Can I get the same for my project?
Yes. We apply the same method — SEO/GEO, compliant tracking and a funnel — tailored to your launch. Timothy or Bryan will reply within 24 hours.
Let's talk about your project.
Timothy or Bryan replies within 24 hours — no jargon, with a clear action plan.