Client: Bati Belgium Group, a façade-renovation and waterproofing company based in Brussels, serving both individuals and professionals.
The challenge: capture strongly seasonal façade-renovation demand and maintain a continuous, consistent social presence.
Our answer: SEO & GEO optimisation of the existing site, blog articles and structured data (FAQ), a seasonal editorial calendar, banners and Facebook copy.
The result: optimised, citable content and a regular social presence aligned with the season.
Capturing highly seasonal façade demand.
Façade renovation and waterproofing follow the rhythm of the seasons: demand concentrates on the periods suited to outdoor work, then falls away. The site had to capture that demand at the right moment.
On an already-live site, the challenge was to grow visibility — on Google and in the answers of generative engines (AI) — without a heavy redesign, by making the content clear and citable.
The goal: to be found by the individuals and professionals looking to renovate or insulate their façade, and to maintain a regular social presence all year round.
A Brussels specialist in façade and waterproofing.
Bati Belgium Group is a construction company specialised in façade renovation, external wall insulation, floor waterproofing and concrete repair, serving both individuals and professionals.
Based on rue du Congrès in Brussels, it works across the Brussels region and its surroundings. Its owner has over 15 years of experience in waterproofing, insulation and façade work.
The company emphasises on-site supervision by the owner himself and the use of recognised professional products (IKO, SIKA, Sto, Knauf, Caparol).
Complete façade craftsmanship.
Façade renovation
Cleaning, sandblasting, renders, roughcast and paint to give the façade a like-new finish.
External wall insulation
Thermal façade insulation with recognised systems (Sto, Knauf, Caparol).
Floor waterproofing
Waterproofing of terraces, balconies and outdoor floors with IKO and SIKA products.
Concrete repair
Repair and protection of damaged concrete to preserve the structure.
Cleaning & preparation
Sandblasting, stripping and high-pressure cleaning to prepare surfaces.
Finishing & protection
Finishing renders, cornices, joints and anti-graffiti treatments.
Careful work, recognised products.
- Façade renovation, insulation, waterproofing and concrete repair
- Recognised professional products: IKO, SIKA, Sto, Knauf, Caparol
- On-site supervision by the owner, present on the job
- Coverage of Brussels and a radius of around thirty kilometres
- Free quotes for individuals and professionals alike
Three priorities, one season.
SEO & AI visibility
Be found on Google and cited by generative engines.
Citable content
Structured articles and FAQs, clear and reusable.
Continuous presence
A seasonal social calendar, consistent all year round.
An editorial method, paced by the season.
Audit & SEO/GEO
Optimising the existing site for search ranking and AI citability.
Content & FAQ
Blog articles and structured data (FAQ) matching the sector's search intent.
Editorial calendar
A schedule designed for the strong seasonality of façade renovation.
Social & banners
Facebook banners and copy, published regularly for continuity.
What we deployed for Bati Belgium Group.
- SEO & GEO optimisation (existing site)
- Blog articles
- Structured data (FAQ)
- Seasonal editorial calendar
- Banner design
- Facebook copy & posts
Concrete results, aligned with the season.
Frequently asked questions
Who is Bati Belgium Group?
Bati Belgium Group is a construction company based in Brussels, specialised in façade renovation, external wall insulation, floor waterproofing and concrete repair, for both individuals and professionals.
What work does Bati Belgium Group carry out?
Façade cleaning and renovation, external thermal insulation, waterproofing of terraces, balconies and outdoor floors, and concrete repair, in Brussels and its surroundings.
When should you renovate your façade?
Usually when signs of wear appear: cracks, flaking render, staining or traces of damp. Outdoor work is best planned for milder periods, which makes demand seasonal.
Why insulate your façade from the outside?
External insulation improves thermal comfort and reduces heat loss without eating into living space, while also renewing the look of the façade.
What is terrace or balcony waterproofing for?
It protects the structure from water infiltration, which can damage concrete and finishes. Well-executed waterproofing prevents leaks and extends the life of the structure.
What did Nexuro Digital do for Bati Belgium Group?
SEO & GEO optimisation of the existing site, blog articles and structured data (FAQ), an editorial calendar built for seasonality, plus banners and copy for Facebook posts.
Let's talk about your project.
Timothy or Bryan replies within 24 hours — no jargon, with a clear action plan.